The Oldest System on the Planet

The Oldest System on the Planet – A
Horse Player Haven Review
Are you tired of losing at a horserace? How much did you lose for
following a bad horse racing system? Do you really want to be a winner?
If so, you need to change strategy. You need the Oldest System on the
Planet! However, before you fall in love with this system, I know you
are looking for a review to make sure this works. Well, here is my
unbiased and comprehensive review of M.L. Lane’s The Oldest
System on The Planet.
Basically, the oldest system on the planet or OSOP as what M.L. Lane
calls it is not the only topic in this eBook. However, OSOP plays a
very important part in his eBook and you will really appreciate how he
explains the system and how to become a winner effortlessly.
In his eBook, M.L. Lane explains the history of how he got in touch
with this system. He has been on a very long losing streak and losing a
lot of money. After discovering this system, he went from being a loser
to a certified winner! He keeps on repeating the line “you
can beat a race but you can’t beat the races”. He
has explained this line in great detail on his book, and you will be
really shocked of how simple this system really works.
Further in his book M.L. Lane discusses in great detail and simplicity,
the different benefits that the system can give. He even provided a
very effective illustration of forms and what part of the form you
should be mindful of. He also mentioned a very important trait of a
horse that is needed in order for it to be considered a winner horse.
And once you bet on that horse, there is a really great chance of
winning. Sometimes, the obvious things are the ones that we ignore, it
is right there on our noses and yet we still neglect to give it a
little attention. So, M.L. Lane included some of the most obvious
things that we fail to recognize and reminds us of how stupid we are
that we never really thought of considering those things. It is all in
the eBook.
The book does not only talk about how to win, but also on what to do
when you are winning. For some people, especially if it is their first
time to win a lot, they have problems on what to do with the money.
Some would use it to bet more on higher stakes and then ends up losing
everything. This eBook provides a secret technique that would help you
decide on what to do with your wins.
The thing that I really like about this book is that M.L. Lane admits
that this system is never perfect, it does not always let you win, and
however, it gives you higher chances and many opportunities for winning
if and only if you follow everything that is written. So try the Oldest
System on the Planet now, and experience the feeling of a winner!

Company Web Site: 9 Tips for Lead Generation

The company website has a crucial role in inbound marketing, both in terms of generation of business contacts and the existing customer loyalty.

Find new B2B customers are a tall order and one must begin from the site to turn it into a perfect lead generation mechanism. In this article, we will tell you some tips to restructure the company’s website.

  1. Testimonials
  2. Redesign the call to action
  3. New offers
  4. Update on the CTA post
  5. Eliminate obstacles
  6. Test & Optimization
  7. Secondary call to action
  8. Buyer’s journey
  9. Ad hoc optimization

In order for the conversion path to a foreign visitor to lead it encounters any obstacles, make sure that your company website has the potential to become the ace in the hole to find new business opportunities, starting with these 9 tips.

1) Testimonials

The basic concept is simple: people tend to conform their behavior to suit others actions assuming that these are correct. In other words, the widespread mentality is that if others do a certain thing, and I trust them, I feel entitled to do the same in return.

By applying the same philosophy to the company website, your visitors, and prospects, they will trust of other users who have downloaded content before them, have subscribed to the newsletter, and have signed a contract with the company.

Let’s take an example: if you have a company blog, you’ll probably have a call to action that invites you to sign up to receive updates. Why not add a sentence that communicates the number of subscribers? The reader, in this way, feels they do not want to stay out of this community and will be more inclined to enter their email address.

Another example of a witness can be one of the satisfied customers, linked from the homepage of the company website to the section of the case study. On the other hand, you can include the tweets of those who have already downloaded the eBook you are promoting from CTA to guarantee the quality of the content on the part of those who have already read.

2) Redraw the call to action

The design of the call to action, after some time, it may seem old and outdated, especially if they are used in different marketing channels. If all of the CTA on a company website are similar, they stop stand compared to the rest of the text and decrease the chances of clicks, even if the user has not yet had access to the offer proposed. Update them often, therefore, to ensure you always get a visitor on effect.

If you notice a drop in clicks on the call to action, edit them.

3) New offers

Change the design of the CTA can significantly increase the number of clicks, but may not be enough, especially if the same offers proposals are less and less attractive. Even the very age, therefore, both from the point of view of the contents proposed that for their repetition in the long term.

Not even the best offers are effective forever, so take some time to create new ones, update and reposition some evergreens that need revitalization. At this stage, the analysis of performance is essential, based on evidence of the behavior and interaction of visitors to the company website, before making any changes.

4) Upgrading CTA to post

As suggested by the previous paragraph, you have created and published a new offer; you want to test with a CTA to be included in the next article of the corporate blog. With the passage of time, you might realize that the blog article becomes very popular, attracting traffic, other sites that mention it through links, the keywords for which you have the optimized position yourselves very well in web searches… In short, everything perfect but the offer is not producing the same result, so it’s a flop. Do not worry! It just happens to everyone!

After all, that fantastic post is still online and is continuing to receive so many visitors, so you can simply replace the CTA with a better performance. In this way, all that traffic will not be wasted, passed the term, and it will help improve the lead generation of the company website.

5) Removing obstacles

How fluid your conversion process from lead users? Let’s see what are the tips to prevent certain elements of the corporate website become real obstacles for lead generation.

  • Reduce the number of fields to fill in a form
  • Create landing pages customized for each offer
  • Eliminate the navigation menu from the landing page
  • Eliminate the call to action from the landing page
  • Share links to landing pages on social networks
  • Place the form to fill in the first half of the landing page
  • Use direct language (e.g. Download, subscribe, participates) in the CTA and landing pages
  • Make easy conversion process by each device

With these easy steps, you will not miss an opportunity to convert visitors into leads strangers valid for your business.

6) Test & Optimization

As with any activity linked to your marketing strategy to run the tests is the best way to improve the conversion rate because you will base your choices on the analysis of real data. In the case of the call to action, it is advisable to test different elements: design, sizes, colors, text, font, and position. With regard to the landing page, however, the experiments can be conducted on the same elements of CTA and, in addition, on the length of the page and the number of fields to fill in the form.

Please keep the test reports that executed, so you have at hand useful information about user behavior on the company website. Only practice and experience will teach you what works for your target audience and how to optimize the pages already in the planning phase.

7) Call to secondary action

If you are wondering whether to add other CTA to a page of the company website cannot become confusing to the visitor, you are right. It is important that each section is dedicated to a specific offer, but there are exceptions. If the secondary call to action is not competing with the main one, it can, in fact, be useful to save those users who are not interested and scan the page in search of a different topic.

In the case of an article on the blog, for example, the main offer concerns the download of an eBook, but there is another less obvious which invites you to subscribe to the newsletter. Those who still do not want to download content (and leave too much data) can receive updates of interest.

For you, these may lead to mature and become customers, if you manage to feed them through the processes of marketing automation.

8) Buyer’s journey

The buyer’s journey is the purchasing path that is followed by your person buyers, the ideal customer you want to attract to you. In the call to action choice to place the company’s website, therefore, there must be a logic based on the person buyer characteristics and needs, but also on the time of the buyer’s journey that is experiencing.

First, mapped offers depending on the stages of the buying process in which they are addressed: a new visitor might be interested in a content such as an eBook or a checklist that are not required too many data, a more advanced user to a guide, a catalog or a house-depth study, to a lead almost ready to buy it is evaluating the supplier to choose, however, you can offer a free demo or product samples.

The inbound marketing is very important to give prospects what they need, but the timings are critical, the mapping of the content will allow you to organize the deals within the company website basing on logic, common sense and the marketing analysis performed in the process of designing the strategy.

9) Ad hoc Optimization

It could happen that in some moments of the year there are some pages receiving traffic spikes, for example, if you have an events section and organized a congress or you are present at a trade fair, you will want to inform your customers and prospects via all digital channels. Links from social media and the blog will bring many visits to the section events that must be prepared and optimized to be able to convert those users into qualified business contacts.

The ad hoc optimization will serve to capture even those users’ seasonal opportunities that could turn into commercial development. Check that there is a significant call to action, which is securely connected to the landing page and never miss an opportunity.

4 Basic Steps To Earn Extra Income

There is an urgent requirement among people to earn extra income. The internet offers numerous opportunities and alternatives. Existence of many brilliant online business ideas do exist in the cyberspace. This has made it lot easier to generate extra income without much fuss. In fact a lot of people are leading a healthy lifestyle with such income…-levitra/.

Coming to the opportunities available, the list appears to be endless. For instance, you can choose to blog, write or offer non-technical services. This is one truth. The other truth is – you need to adhere to certain steps in order to excel.

Here, you will find the 4 basic steps you ought to follow:

A Great Desire And Will

Remember – day dreaming will not create wonders. Instead, it is a great desire and will to succeed that will take you to greater heights of success. Generating a steady income has become easier as you can explore a variety of options. Regardless of your skills and interests, you need to be dedicated and sincere. For instance, if you decide to opt for an online article writing job, meeting the deadlines is a must. In order to meet the deadline, you have to put tremendous hard work.

Good Research Is The Key To Success

Of late, the internet has witnessed a rise of scams and frauds. There are several websites that advertise great pay. However, in reality you end up getting nothing. Therefore, it is recommended that you do your own research beforehand. Just do not dive to any offer you come across so that you don’t get disappointed at later stages. Judge your abilities and skills as well. Prior researching will ensure you do not fall prey to fraudsters.

Why Not Think About Home Based Business?

Recent years has witnessed a surge in aspiring online entrepreneurs. This is partly because there are abundant opportunities available to earn extra income. Another reason is – a lot of businesses have taken the online route. Even you can start a online home based business. Just make sure it compliments your tastes and preferences. For example, you can choose to be a web-based merchant. If you have the taste for latest styles in clothes, you can offer wholesale merchandise. Likewise, if you have a great fascinating for books, why not be an online bookseller?

Secure The Correct Platform

If you secure the platform to sell in the rightful manner, you have won half the battle. Determine how you wish to take up the advertising and supplying aspect. Fortunately, there are several ways to resolve these issues. However, here too you need to exhibit great research work. It will help you to reduce your costs.

If money is not a constraint for you, why not build a website for your business? Go for an E-Commerce website and ensure it has excellent features imbibed. For example, it needs to have a good payment collection mechanism in place. This will make everything convenient for your prospective customers and you as well.

You can also go for a marketing campaign as it will help adding wings to your business. Online advertising is cheap. In addition, it has a greater reach among target audiences. This way, you can earn extra income in quick time.

Tips to Help You Make More Income on the Internet

Learning to make money online is not easy and if anyone tells you that all you have to is push some button or join some program and you will make a fortune overnight then you should be very careful and skeptical as the reality is that there are certain skills you must master in order to be successful and there is definitely work involved. If you have strong drive and are willing to put the time as well as some money to learn then success can be possible.

Affiliate marketing:

If you do not have any products or services of your own then it is still possible to earn income online as you can promote other people’s products through affiliate marketing. This can be a great way for the average person to get started as it is quick and does not require much money to get started. The first step is to pick a good affiliate product to promote, there are many good affiliate networks such as Commission Junction, ClickBank, Linkshare to name a few. The next step would be to decide on traffic sources that you can send targeted traffic to your affiliate pages. It is important to find a way to collect email addresses also from visitors as this will allow you to follow up with them over time and increase your return on investment.

You should consider using an auto responder service to generate an opt in list as these leads can be valuable in the long term for following up and offering other similar products. A key tip to keep in mind when choosing a product is to make sure that you believe in the product and that it is either something you are using or would consider using in the future. Keep in mind that selling is a transference of feelings so if you believe in the products and services then it will be reflected in the sales and marketing messages In order to collect leads you will need to create a landing page with the opt in form. Be sure to split test multiple landing pages in your advertising campaigns and track your opt in rates closely. There are many good link tracking software programs out there so pick one that is in your price range and use it to track your campaigns closely. Use some of these tips to help you become more successful at making money online.

How To Increase The Number of People Who Find and Read Your Product Review

After you’ve written a product review and published it on your website one of your goals is to get people to find it, read it and then click on your link to purchase the product that you’re reviewing. In this article I’m going to tell you a way of getting more views of your product review, that is more people finding your review and more people reading it.

If more people are finding your review and more people are reading it, then of course your click through rate will increase as well as your sales.

The best decision that you can make about reviewing products is to write out a complete list of all the best features of that product, then cover all of them in your review. You will get better results by starting with all of the most popular features, that is features that people are actively searching for online. Write out the popular features first, then complete the rest of your list.

So, how do you determine what the most popular features are of a product that you

are reviewing?

First of all you should check the vendors website, or the manufacturer and check to see if they have an advertisement which they use for promoting that product. If they do, then make a list of the features that they are using in the advertisement. I always presume that if they have included those features in their advertising then they must have determined that those features are going to be popular with the consumer.

Another place to look is the sales page, one of the many components they list on a sales page are feature of the product, alongside the benefits of each feature. Make a list of those features too, note that sometimes those features are listed in the order of importance, or what has been deemed as important to the consumer.

Check other reviews of the product by using the search engines and when you find them pay special attention to any comments that have been made on those pages. Make a note of any features which are being repeatedly mentioned, what are they excited about in the product, what are they saying about the product? Ask yourself these questions as you are reading through.

Once you’ve determined what the best features are then you can begin to write your review of those features knowing that they are the most important features to the people who are going to be buying the product.

Doing this will give you a better chance of people finding your review in the search engines because you have covered what they are searching for in your review.

4 Smart Steps to Earn Money From Home

If you wish to earn money from home, it is possible provided you take certain steps beforehand. Remember – there are numerous strategies and opportunities to earn. However, you need to make adjustments in your life in different arenas. This is very crucial as each strategy or opportunity has its unique approach.

Mentioned below are 4 smart steps to be successful in your endeavor:

Fix Your Schedule Appropriately

Yes, it is true that you are leading a hectic lifestyle. Nevertheless, opportunities just come once. If you fail to make the most of it, you end up earning nothing. To earn money from home you do not have to dedicate more than a few hours. Mere one or two hours of work is enough. Remember – you need to show dedication and sincerity. For instance, if you decide to earn from affiliate marketing, it is better to exhibit true professionalism. Similarly, if you wish to work as an online article writer, ensure to keep your commitment. It is only then that you can expect to have a list of happy clients.

Organize Your Space And Other Needed Items

You can work right from the sofa in your house and earn thousands. If you are working as a freelance copywriter, you will need things like a laptop/computer and an internet connection. Make sure your device is at right order before you start to work. Depending on the type of work and strategy you adopt, the kind of space needed will keep varying.

Develop Short Term And Long Term Goals

Answer this question – what do you wish to accomplish? These can broadly be classified as short term and long term goals. Depending up on your goals, the strategies needed keep changing. Ideally, you ought to have mile markers as these keep you motivated. Here, the main question is not what your ability to do when it comes to your idea. More than that, it is what you yearn to achieve during your attempt. Evaluating your strategies at regular intervals to identify what is really working or simply figure out what’s not working. In this way you can ditch or modify the later altogether.

Institute Your Own Reward System

Irrespective of how small or big your goals are, make sure to reward yourself when you actually achieve something you have been striving for. The reward does not necessarily have to be expensive in nature. For instance, you can give a visit to your preferred shop at the mall. This small effort will keep you motivated to accomplish your next goal to earn money from home. At times your reward in the form of paycheck reaches you in months. Similarly, it takes less time at other times. The entire journey remains flooded with obstacles. Therefore, rewarding yourself gives you a pleasurable experience.

Take Your Service Business to the Next Level

Consumers want to know you are paying attention to their needs when they turn to you for a service. They don’t want to worry they will slip through the cracks. Instead, they want confirmation they are on the books and scheduled. It is one less thing for them to think about when they are planning any type of event.

Being able to stay well organised though isn’t always easy. You want to make it look very easy though! You can take your service business to the next level with an online booking system. This can be your tool to stay on top of all of it.

One Stop Settings

Your customers want to have access to information and assistance that works for their needs. They don’t want features they don’t plan to use. Don’t make the mistake of lumping them all together and hoping for the best. With a quality online booking system, you can allow them to customise what they wish to get from you.

This will convey a professional message about your business. At the same time, it shows overall value so they are more inclined to book with you. Getting them as a first time customer will likely be the start of a long term relationship if it all falls into place like it should.

Easy to Navigate

Don’t settle for just any online booking system though. Look at demos to make sure it will be easy to navigate. You want a system designed to allow them to try different options, compare prices for dates and time slots, and to get additional offers you have in place at that point in time. If the platform is difficult to get around in, no one is going to use it. They will leave frustrated.

Evaluate your Priorities

From your point of view, the use of an online booking system means you can always see where you are with scheduling. You can block out times or dates that you aren’t available. This will prevent you from overextending yourself. As customers book dates and times, it will block out the time slots so you are on top of it every step of the way.

This allows you to evaluate your priorities. It enables you to see what you have on the agenda for tomorrow, the week, and even the month at a glance. This is a wonderful way to save time, to operate efficiently, and to avoid common scheduling mistakes.

Promotions and Special Offers

You can increase your sales volume by adding promotions and special offers to the online booking system. You can change what is available when you decide you would like to offer something new and exciting. Such offers are usually time sensitive to consumers will jump on them rather than missing out. Adding such elements to what you normally offer is a great boost.


Even with the best online booking system in place, there will be customers that have questions. Look for a program that has built in support. This can include a Q&A section. It can also help them to generate a support ticket. Then you can reply quickly and have a record of who you helped and when.

Overall Management

Don’t let managing your events for your customers take up hours each day. That is precious time you could be using to promote your business and accomplish tasks. Look for such a program that offers you tools for overall management. You should be able to customise them so you get results that work well for your type of business.

Top 5 Online Money Making Ideas

In today’s tough times, most are hard-pressed in making ends meet even if they’re currently employed with regular source of income. For some, a job is no longer an option and would rather venture into other money making ideas that can potentially replace their job income.

This article outlines the top 5 online money making ideas a lot of creative people use to earn extra (or full time) income that makes end meet or to actually put food on the table.

The internet has not only changed how we communicate and research for information but offered a lot of income opportunities to ones who are willing to grab it.

  1. Freelancing – One of the most common ways to make money aside from having a traditional job is to offer your services as a freelancer. If you’re an artist, you can position yourself as an artist for hire. Building an online portfolio is extremely pivotal to being an artist for hire. An illustrator needs to be able to show potential clients what they can offer them if they take them on as a client. Independent authors and web publishers are constantly looking for people to design book covers, websites, and logos for them. This is a great income source for someone who enjoys doing graphic design. My friend, does this quite successfully and by having his own website that attract organic traffic, he sets himself up above the many other freelance graphic artists around.Another popular way of making money as a freelancer is to become a freelance writer or editor. Self-publishing books has exploded in recent years. There are a lot of independent authors looking for editors who would like to have their work edited for a more affordable price than the norm in the publishing world. You can editing jobs or be a ghost writer to help the author craft the whole book if you know what you’re doing.

On the lower end of this scale, you can accept article writing gigs and help online publishers like niche website owners and bloggers continuously feed their sites with fresh quality content. The key here is quality content, to build ongoing relationships with your clients and build your reputation.

Freelance writing is a great money making idea because you can completely control how much work you take on. if you’re just getting started, websites like and are great places to land your initial gigs. Pricing your service competitively will help you attract clients and build your reputation on these freelance job boards but if you’re considering to go this route on a long term basis, I suggest that you build your own website to build your reputation, attract more clients, and turn this into a real business that can potentially replace your day job.

There are a lot of services that you can offer as an online freelancer. If you’re a developer or a programmer, you’ll definitely make more money online by offering software development services.

  1. Become An Online Retailer – Ever bought something off Amazon and eBay? Most of these sellers are people just like you and me operating their own bookstores, gadget shops or computer retail stores off their homes. There are two ways you can start selling stuff as an online retailer.One is by buying stocks and keeping inventories to ship yourself or to become a dropshipper where you partner with a dropshipping supplier that will ship your inventories to your buyers from their warehouses. Option two takes a lot of work but it can be tricky when it comes to pricing, delivery and item quality as you don’t really get to see (or touch) your products before they are shipped to your customers.

The best way to get started with this money making idea is to start selling junk you can find inside your home (ladies, I’m not referring to your husbands!). The average person has a lot of things in their home that they never use. Items like old jewelry, unwatched DVDs and unused craft items are perfect. You can also buy things that are on bargain bins and sell them online for regular prices or get stuff from your local thrift stores or library sales.

The key is on being able to check the current prices of the items you’re looking to resell before you buy them to make sure you’re actually going to make a profit. This is where your smart phone will come handy, all you have to do is download price scanning/comparison apps like FOB Scan.

  1. Sell Fiverr Gigs – Yes, Fiverr gigs! It may not seem like much but Fiverr gigs are no longer limited to $5 per pop. You can offer your initial service or product on the standard $5 pricing but you can offer upgrades from $20 to $50 per pop. Some of the gigs you can offer are voice overs, small graphic jobs, short videos, SEO pushes, and other small and fast jobs that you can do for a few minutes of your time.
  1. Open Up A YouTube Channel – As mentioned in my previous article, YouTube users watch over 4 billion hours of video a month so there are always people willing to watch your videos. A person who plans to make money off of YouTube needs to decide on a niche or what they want to talk about in their videos. Do they want to teach a tutorial or give a commentary? If someone owns all of their material legally, than they’re eligible for the partner program.

With original ideas and constant promotions, an internet entrepreneur can set up shop on YouTube in a matter of minutes. Although it might take a lot of work, the payment after a while can be pretty big but just like any other content marketing businesses, 10 YouTube videos won’t make you a happy camper. It’s always a numbers game, think of it as having your own TV show where you’re the host, producer and channel owner. You can read this article for more on how to make money with YouTube.

  1. Create And Sell Your Own Products – A lot of online marketers found that they can make money faster with creating their own products than creating blogs or niche websites. This of course if beyond the realities of most beginning online marketers but if you have some time to spare, product creation isn’t really that difficult as you may think. Creating an infoproduct (eBook or membership site) on a subject that you know and love will reward you hundred times over. Come to think of it, if you have a product of your own, a lot of other affiliate marketers are willing to sell your products on their websites and email lists for a commission helping you reach a very wide audience that’s impossible for you to reach on your own.

There are a whole lot more money making ideas people use to make money online but these by far are the top ideas that you can put to work for you right away, specially the top 3. Building and publishing your own blog or website is the best way to build a business system that will build an awesome source of passive income in the near future but the top 3 ideas listed above will help you make money right away.

Offering freelance services on established freelance job boards helps you piggy back on their traffic being that they’re the “go to” places for people who are looking to outsource stuff they don’t like to do themselves.

Retailing on Amazon or eBay can also attract sales faster than if you’re going to build your own online store as they already have the traffic of shoppers whose mindset is to scout for products they want to buy online. It’s free to list products on Amazon and you only get charged when you actually sell something while eBay will charge you a few dime when you list a product for sale.

Fiverr on the other hand is the world’s “go to” place for small jobs people want outsourced. It may not be as promising as the first two money making ideas listed herein but they do pay for each gig you deliver.

5 Real Ways to Actually Make Money Online

Have you been wondering how you can make money online fast and easy? Well, here you will get all you need to kick-start your journey to success online. There are so many opportunities for making money online that present themselves to you. However, be keen to go for legitimate ones that pay and not scams and fraudulent activities.

Write with passion for cash

Did you know that you can monetize your skills and expertise online? Writing is one of the ways that you can make money online. There are online platforms where writers are employed to write articles and informational contents such as blogs and even news articles. All you need here is to bring your skills in grammar and fast typing. Some of the recommended websites to look for writing gigs are Upwork, iWriter, and Listverse.

Get rid of the old and unwanted stuff online

Is your garage filled with old stuff that you’re not using anymore? Well, newsflash! This is your green card to making money online. Craigslist and eBay are the most popular online platforms where buyers and sellers converge. Here, you can post something that you no longer want and hopefully get an interested buyer and make some cash.

Get paid to conduct online surveys

If you like giving answers to questions and helping people out, then this is your chance to make money online. Sites such as pay people to conduct online surveys and fill out given questionnaires. The job may not pay much, but it’s worth your time since it’s easy to do. Here, you give opinions and your views on given topics or even products.

Work for outsourcing companies

This is perhaps the most flexible way to make money online from any location; it can be at the comfort of your house or in a public park. There are companies such as CrowdSource, Liveops, and SpeakWrite that outsource the jobs given to them by clients. Once you sign up with them, you will be required to create a schedule for working with them and get paid per hour’s jobs. Some of the jobs here include writing, transcription, and online support services.

Get paid to market products online

Are you good at convincing people to either use product or buy it? If yes than internet marketing is your next big thing to making money online. You will be required to purchase a product and do a review on it, possibly showing potential buyers how to use it and the benefits that come from it. You can choose from a variety of products that suit you, which of course, also depends on the company you are working for. Alternatively, you can market a product in your blog page, a YouTube channel or even a referral program and get some quick cash.

Tips to Create Engaging Sponsored Content

Marketers must use of great sponsored content to attract customers. Not every post serves this purpose. Some ads can be a nuisance to consumers in some situations. You can easily know whether your strategies are effective by checking the sales and penetration in new markets. Stagnation means the current plans are not working at all. The sponsored content is not engaging.

Have you ever wondered why consumers ignore some posts? If you ask people, you will get all manner of answers. Market surveys can give clues on why things are not working. Studies have shown sponsored content performs well like non-sponsored when done in the right way. Here are tips that can make sponsored content appealing;

Ensure there is a bond between the photo and the text

You must have seen photos with accompanying content that do not much at all. For, example posting several pictures of a celebrity in different places such as in a beach, strolling in a farm and all of a sudden a product appears. It will not be astonishing to find the consumer moving to another site. The mind of the viewer had already been immersed in viewing the places the person has visited.

Consumers will be more interested in photos with products being used. Let us, for example, a TV photos should show the model seated in a living room watching a movie or any other program, or standing next to the television set with the brand name displayed on the screen. Clothes should be worn while food products should be on a table with a person seated next.

Use High-Quality Photos

Not every picture can feature in sponsored content. Poorly taken photos will only make your feed an eye sore. No one would want to have a second look at them. Use an HD camera to take the photos for clarity. Just compare a selfie taken with a tripod and another with an arm. Tripod will give a masterpiece.

Don’t plant Text on Photos

Avoid temptations of typing all over the picture. The appearance of the name of the product on large parts of the photo is detrimental. A mere caption is enough to draw the attention. Remember the photo is the main attraction, not the writings.

Low quality sponsored content doesn’t engage. A reduced engagement can be noted by the number of comments. A few comments mean there is no interest in the content. When your sponsored content contains good photos, small tags and people can associate with it; research has shown it performs well.